Founder – Alex Gutierrez
In 1976 I bought two BSR Belt driven Turntables with no pitch control and a Radio Shack microphone mixer mixer with no
CUE, with money I had saved working as a busboy at a restaurant. I was the “man “!! Well at least I thought I was . I had been
to a party where instead of everyone bringing their own records (with their name written all over those 45 rpm records in bold
black ink) There was an actual guy with his own stuff in a corner playing the records for you. Of course you didn’t know what he
was playing because he covered the label with black tape. Oh,and he was getting paid $15.00. I wanted to do what that guy
did. I became his friend ,George Valdes,never saw him after Jr.high School,but he started me out by giving me the Trammp’s ”
That’s where the Happy people Go ” on Atlantic Records. Showed me what ” mixing ” was,showed me where to cut my hair
( Hair Fantasy ) showed me that Pierre Cardin cologne was better than Jovan musk oil. But most important he showed me that
a DJ can’t be taught ,it has to come from within,you have to feel the music.
” It’s been 30+ years since all of that and music has always been a part of my life starting with Disco in the 70s,Freestyle in the
80s,Techno in the 90s and so on. ”
I’ve been fortunate to work at numerous nightclubs in Miami and California , as well as concerts ( Opening for such artists as Oscar de Leon,Gilberto Santa Rosa , Tavares, Carol Douglas , Elvis Crespo And many More ) as well as special events throughout the years. I’ve worked in
radio since the mid 90s when the BREEZE a local light Jazz station became EL ZOL. I had always included Latin Music in my
programming but had never focused primarily on it until I met Jesus Salas Program Director for EL ZOL, he invited me to join
DJ Crazy J in a show he was creating called ” El Mix en Vivo” ( The first Latin Mixshow } with MC/ DJ Julio Jr. and Carlos Lanzas.
During that time a couple of friends and myself had already been playing around with the idea of BEAT MIXING Latin music. The ” Chief ” Raymond Hernandez from Rhythym 98, Gil Rodriguez , DJ at La Covacha and myself who had been playing at Club
Mystique at the Airport Hilton and Alcazaba at the Hyatt. El Mix en Vivo was a hit,and opened the door to just about every latin
club in Florida. Latin music became my primary focus and I began to perfect my ” Latin Beat mixing” technique that was not well recieved
because people wanted the song to end. After a few months I trained my crowds into accepting the ” mix ” it also allowed them
to dance a little longer since most latin songs are only about 3:00 min long. I helped pioneer the use of dry beats ,that I would edit into a song before and after allowing me mixing points.
I later went on to accept a position at Salsa98.3 FM thanks to Leo Vela a long time friend who started as a DJ at Cherry’s as
an on-air mixer. I enjoyed 3 years there until the station went 100% Reggeaton, and name changed to LA Kalle 98. I stayed a few
months with La Kalle and then accepted a DIsco Mix Show on Clasica 92.3 FM ” Disco Fiesta” with Susy Lehman ,after that thanks to the late Julio Jr. I was back on el ZOL 95 doing remote broadcasts with the station.
I recieved the New Times Best Club DJ Reader’s Choice Award multiple years and appeared in the PBS Documentary ” El Open House The Soundtrack of our Lives ” . I have remixed tracks for Willy Chirino, Orq.Palenke, Miami’s Band, Mantrap , Tito Nieves and others.
Today The preservation of traditional Salsa and Disco is a battle,the clubs are getting younger and the desire to learn Salsa
and appreciate Disco is diminishing,but I keep doing my thing and so far it works. With Open House Radio along with Mike
in the Night I have returned to my Disco roots and created a program that is now heard around the world ,playing 70s and 80s
dance music. It keeps you alive……Mike passed away December 6, 2012 a devastating blow to all of us here in Miami, the
torch was passed to my Friend and producer Lewis Martinee who together continue Mike’s dream as well as producing an
additional dance music show RHTYTHM MIX 24/7 . Early in 2013 I founded the South Florida DJ Association and the response has been overwhelming. Fullfilling a lifelong goal of bringing the DJ Community together.